Making Progress

ON BALANCE

Dubai. It may not be a financial center like New York or London. But next month it is getting its own stock exchange, and that story offers a good opportunity to study the formation of an exchange's data sales strategy from the very start.

The new exchange's officials have recognized that the data the exchange generates offers tremendous value. That's why they are using that content to help promote the exchange. The pricing scheme reflects that, making the data free to end users and to vendor

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