The Medium Is (Not Just) The Message

Strapline: Interview With


Financial services industry firms largely think of La Hulpe, Belgium-based cooperative Swift as a messaging standards organization, but that may be changing. Greater attention to aggregating data, improving data quality and meeting both those needs with a reference data offering is gaining in importance for the organization.

"Reference data at Swift was done in the messaging function. Now we identify it as a strategic asset," says Patrik Neutjens, head of reference data at Swift. Reference data

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