Wall Street Bites the Big Apple

Anthony Mayo, CTO, Dreyfus

Jon Baum, CEO of Dreyfus, a US mutual fund and wholly owned subsidiary of $925 billion Manhattan-based BNY Mellon Asset Management, has provided Apple iPads to 90 of his sales and marketing staff, describing the device as a “game changer.” Similarly, the Financial Times has been handing out iPad vouchers to its journalists, while junior investment bankers at JPMorgan have been provided with iPads gratis as part of a pilot test.

What is it about this device that has the corporate world so

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