Henderson Implements Social Media Surveillance

Henderson Global Investors has gone live with SunGard's Protegent solution for social media surveillance.
The software will allow the company, which has some £74.4 billion (approximately $120.3 billion) under management, to monitor the activities of its registered reps on LinkedIn. It also includes functionality for the surveillance of Twitter, Facebook and other social media platforms.
The Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA) require investment firms to monitor the social media usage of their employees. Tied in to SEC Rules 17a-3 and 17a-4, and NASD Rule 3110 regarding communications recording, discussion of securities and their recommendation through social networking can trigger liability for a firm. FINRA's Regulatory Notice 10-06 explains this in more detail.
"SunGard's Protegent Social Media Surveillance contains the LinkedIn monitoring, alerting and reporting capabilities we need today, with the ability to support additional social media sites and functions in the future," says Carolyn Cetera, compliance associate at Henderson Global Investors (North America). "It helps increase transparency and saves time by displaying what needs attention immediately, and its integration with LinkedIn takes us right to the page in question. Our marketing team also enjoys the fact that LinkedIn, Twitter and Facebook posts and messages can be created and entered seamlessly from within Protegent to help ensure compliance and provide efficiencies."
Social networking has become an area of importance lately within the investment industry. This is not only due to compliance issues regarding advertising, advising and other areas, but also thanks to recent studies that show other potential applications of the sentiment data generated through social media platforms.
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@waterstechnology.com or view our subscription options here: http://subscriptions.waterstechnology.com/subscribe
You are currently unable to print this content. Please contact info@waterstechnology.com to find out more.
You are currently unable to copy this content. Please contact info@waterstechnology.com to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@waterstechnology.com
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@waterstechnology.com
More on Trading Tech
SGX’s new FX platform sees increased NDF trading from US firms
Sef exemption opens door to increased US buy-side interest
ICE to offer ultra-low latency data between the US and Europe
The offering will run eastward, connecting routes in the US with European markets in London, Frankfurt, and Bergamo.
Vendors under new scrutiny in CFTC due diligence push
The planned cyber resilience regime will force dealers to subject “critical” tech vendors to stricter audits.
Integration looms large for buy-side firms deciding on whether to buy or build
As high-speed trading systems become par for the course, asset managers turn their focus to integration capabilities, according to a new study.
Refinitiv’s PermIDs: Converting needs into opportunity
Refinitiv’s PermID framework was conceived as a proprietary tool to address an internal challenge around identifying objects in the firm’s information model. Once it had proved its worth, it was rolled out to the firm’s clients to significant success.
FX-style crypto platforms could bridge gap with TradFi
Emergence of execution-only ECNs, prime brokers and clearing houses brings new confidence in crypto
Technology trends in capital markets: Transforming the sell-side FX front office
The capital markets landscape is witnessing a technological revolution – a wave transforming the sell-side FX front office. Firms such as smartTrade Technologies are at the forefront of this transformation, leveraging technologies such as artificial…
Locking down the lifecycle: Trading Technologies turns to analytics and TCA in latest acquisition
The tech provider gains TCA, analytics, and algo optimization tools as established vendors vie to build more comprehensive platforms.