The New Oil Rush: An Examination of the Alternative Data Market

Banks are looking to cash in on the alternative data boom, but an in-depth investigation of the alternative data market shows that they may be in for an uphill battle to claim territory.

From Texas to Pennsylvania, and Calgary on down to the Gulf of Mexico, oil rushes have played a key role in the shaping of North America, bringing with them both vast wealth and colossal despair. The latest oil boom is unfolding in North Dakota. From 1920 to 2009, the state’s population had rested steadily at around 640,000 residents. But as the financial crisis started to unfold and a barrel of oil shot up to $100 per barrel, a relative flood of people entered the state looking to tap into its

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